Bear Grylls Controversy

Bear Grylls accused of cashing in on Chief Scout status as he becomes face of  camping products

Promotional  videos linking the adventurer’s range of branded survival gear to his role with  the scouts have been criticised

  • Grylls  says he is ‘disappointed’ by ‘misleading’ accusations he is using his position  as chief scout for personal gain

By Kerry Mcdermott

PUBLISHED:08:52 EST, 26  August 2012| UPDATED:09:28 EST, 26 August 2012

Role model: Critics say Bear Grylls should not use his position as leader of the scouting movement to push his own productsRole model: Critics say Bear Grylls should not use his  position as leader of the scouting movement to push his own products

Adventurer and chief scout Bear Grylls has  been accused of using his role as leader of the scouting movement to help boost  sales of his own range of knives and camping gear.

Grylls – who is a role model for millions of  adventurous youngsters worldwide in his position as chief scout – appears in a  promotional video for his products in which he refers to his work with the  voluntary organisation.

The television star appears to recommend his  Bear Grylls-branded Gerber knives to scouts in the video, in which he says: ‘One  of the jobs I do is to be chief scout and figurehead to 28 million scouts  worldwide, and it’s a post I’m really proud of.

‘For me scouting is all about bringing  adventure to young people, and we’ve developed two knives aimed at  scouting.’

He ends by urging budding adventurers to use  the knives responsibly.

The widely-viewed clip  attracted criticism  from the likes of Sir Stephen Bubb, chief executive  of the Association of Chief  Executives of Voluntary Organisations, who  suggested in an article in the  Sunday Times that Bear Grylls should be  ploughing any profits he made back into  the scouts.

Labour MP Paul Flynn was quoted as saying  Grylls could be entering a ‘murky, grey area’.

‘We would expect the figureheads of  charitable bodies and bodies with the  long-established reputation of the  scouting movement to be beyond any  commercial interests,’ he said.

The adventurer – who rejected any suggestion  he was exploiting his role for personal profit – said he was ‘disappointed’ and  that the accusations were ‘misleading’.

‘I take being chief scout very seriously and  never develop licensees with the intent to profit off my position,’ he said in a  comment to the MailOnline.

'Born survivor': Chief scout Grylls has starred in several television programmes documenting his adventures‘Born survivor’: Chief scout Grylls has starred in  several television programmes documenting his adventures

Visitors to the Scout Association website can  click straight through to the television adventurer’s business site via a link  on his chief scout profile.

On beargrylls.com users can shop online for  the knives and other Bear Grylls products including his ‘scout essentials kit’,  a survival torch and a water canteen.

More…

 

‘My goal is always to share 10 per cent of  all my TV and licensees profits with various charitable organisations personal  to me,’ Grylls said in his statement.

‘It is a family-based decision to do this and  I like to keep the details and amounts private.

‘I put out good products for survival for any  age or affiliation,’ he said, adding that the scouts were aware of all his  television shows, product partners and deals.

‘Bottom line. I enjoy my time immensely  volunteering for 28 million scouts all over the world.

‘They inspire me as much as I hope I do the  same for them,’ he said.

'Safe scouting': Bear Grylls, pictured facing the elements on an expedition in the Canadian Rockies, urges fellow adventurers to use his knives responsibly‘Safe scouting’: Bear Grylls, pictured facing the  elements on an expedition in the Canadian Rockies, urges fellow adventurers to  use his knives responsibly

Read more: http://www.dailymail.co.uk/news/article-2193798/Bear-Grylls-accused-cashing-Chief-Scout-status-face-camping-products.html#ixzz24fHhpzZG

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Published in: on August 26, 2012 at 8:07 pm  Leave a Comment  

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